About Cheerful
We're building the future of influencer marketing
Our mission is to make influencer marketing accessible, efficient, and data-driven through AI — so every brand can build authentic creator partnerships at scale.
Influencer marketing is broken.
We're fixing it.
The industry is plagued by manual work, overspending, and fragmented tools. Cheerful replaces all of it with one intelligent system.
Manual processes waste hours
Teams spend days copying data between spreadsheets, DMs, and emails.
AI automation
Cheerful automates outreach, follow-ups, and data entry so your team focuses on strategy.
Overpriced deals drain budgets
Without market data, brands overpay for partnerships that underperform.
Smart pricing
AI benchmarks rates across millions of data points so every deal is fair.
Scattered tools create chaos
Discovery in one tool, outreach in another, tracking in a spreadsheet.
Unified platform
One platform for the full lifecycle: discovery, outreach, negotiation, gifting, and analytics.
No visibility into what works
Campaign results live in screenshots and gut feelings.
Real-time analytics
Auto post detection and performance dashboards give you data-backed insights instantly.
What we believe
Our values shape every product decision and every line of code.
AI-First
Every feature is powered by intelligence. From drafting outreach to negotiating rates, AI does the heavy lifting so humans can focus on relationships.
Full Lifecycle
Discovery to performance tracking, nothing left out. We cover every stage so you never need another tool.
Built for Scale
From 10 campaigns to 10,000. Our infrastructure and workflows are designed for teams that need to move fast at any volume.
Data-Driven
Every decision backed by real metrics. No more gut feelings — just clear insights from millions of data points.
By the numbers
Creators in database
Integrations
Emails sent
Customer satisfaction
Meet the founders
Cheerful is built by operators who've scaled creator programs, led global teams, and built the tools they wished existed.
Chris Brownridge
Co-Founder
Chris is a serial founder and operator at the intersection of AI, creative production, and performance advertising. He co-founded Flixr, a leading global ad-creative partner for top performance advertisers.
Previously, Chris founded Silver Lining, a career-transition platform for tech workers that grew to thousands of members, onboarded 900+ recruiters from companies including Amazon and Starbucks, earned coverage in the New York Times and TechCrunch, and was guided to a successful acquisition by Challenger, Gray & Christmas. As Co-Founder & CEO of GawkBox, he raised $4.4M from Madrona and London Venture Partners and scaled to ~20,000 creators and 500,000 community members.
Earlier, Chris held revenue and operations leadership roles at Vungle (acquired by Blackstone for $780M), Google, and InMobi/Sprout. He advises companies including AppOnboard, is a member of Hampton, and has led cross-functional teams across the US, Europe, and Asia.
Paul Campbell
Co-Founder
Paul is an AI product leader, marketer and investor. His first foray into AI was as the solo developer/designer of Goalgate.ai, building a full-stack iOS Swift app with tools like Claude Code, Cursor, Midjourney, and RunwayML.
Previously, Paul scaled B2B and B2C startups including Leafly and Tilray, which ultimately IPO'd at a multibillion-dollar valuation. In roles including Head of Digital, VP of Marketing, and finally President of Leafly, he helped grow revenue from $1M to over $20M and scaled traffic to 14M monthly visits, earning recognition as the Pacific Northwest's fastest-growing company. Earlier in his career, Paul led global social media campaigns at Microsoft, helping launch Microsoft Surface and Windows 10.
He is also an active investor in companies including Anthropic, Anduril, and SpaceX. Across his career, Paul has recruited and led teams of 100+ and spoken at events including SXSW, Stanford Business School, and Seattle Interactive.
Join us in transforming
influencer marketing
Whether you're a brand, agency, or creator — there's a place for you in the Cheerful ecosystem.