Real results from real campaigns
Two engagements, two scales: AG1’s 20,000-creator recruiting program and Spacegoods’ lean three-week gifting sprint. No projections, no industry averages dressed up as results.
Creators contacted
AG1
Projected campaign ROI
AG1
Creator response rate
Spacegoods
Lower campaign cost
Spacegoods
From the AG1 and Spacegoods campaigns — full case studies below
Case study 01 — Enterprise scale
20,000+ creator conversations, answered in under a minute
Real creator posts auto-detected during the campaign — 1.1M+ Instagram views tracked across 126 creator accounts
Conversion Funnel
~7 weeks, 40 Gmail inboxes, 26,152 conversation threads — campaign still active.
The Challenge
AG1’s affiliate recruiting program meant 26,000+ email threads across 40 inboxes, data extraction for 2,000+ creators, and replies needed in every language — a volume that would take 15–20 staff to handle manually, with leads going cold during hours-long response delays.
What Cheerful Ran
- All 40 Gmail inboxes unified into one workspace with AI status tracking
- Context-aware replies pre-drafted for one-click send, tuned by 80 custom rules from the AG1 team
- Intelligent routing: 123 paid requests redirected to the affiliate program, 261 FAQs answered automatically, 45 edge cases escalated to humans
- 5,000+ Google Sheets updates: names, handles, and opt-in status captured from natural conversation
- Native replies in German, French, Spanish, Portuguese, and more. No translators.
projected ROI: $36k value on ~$1.5k spend
creator opt-ins captured automatically
average response time, any language
of the workload removed from the team
Case study 02 — The lean team
400+ creators gifted in 3 weeks — for $1k instead of $12k
Industry
Health & Wellness
Hero product
Rainbow Dust Adaptogen Blend
Campaign goal
Large-scale product seeding to 400+ creators
Target creators
Wellness, fitness & lifestyle influencers
The Challenge
Spacegoods, the UK wellness brand behind Rainbow Dust, wanted to gift 400+ creators — with zero bandwidth to do it. Done manually, the campaign meant 852 personalized emails, 374 multi-step conversation threads, and 220+ Shopify orders: roughly $12,000 and a dedicated team member for three months.
What Cheerful Ran
- Personalized outreach to 368 creators across 5 batches, in Spacegoods’ warm, casual voice
- Smart follow-ups: up to 3 per creator, spaced 3 days apart, progressively lighter
- AI conversations collecting addresses, phone numbers, and code preferences, with replies sent natively in German, French, Spanish, and more
- Discount codes auto-created and Shopify orders drafted, triggered on shipping confirmation
- Automatic Instagram post detection with metrics captured in real time
“Cheerful turned our 1-person team into a 10-person operation.”
Dan – Influencer Marketing Lead
Spacegoods
Campaign Funnel
Data as of March 25, 2026 — campaign still active, with 137 creators in conversation and 92 pending outreach.
follow-up emails sent automatically
AI-managed conversation threads
discount codes auto-created in GoAffPro
Shopify orders drafted automatically
The report your team gets every month
Gifts shipped, posts detected, reach, top creators, and ROI — compiled automatically. Here’s a full sample report you can click through.
Gifts shipped
Posts detected
Total reach
Campaign ROI
Plus featured creators with per-post views and engagement, content breakdown by platform, languages handled, and next-month recommendations.
View the sample reportRun your next campaign
on Cheerful
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