Outreach & Negotiation
Outreach at scale, without losing the personal touch
Cheerful drafts a message for every creator, follows up on its own, and negotiates the rate to a fair market price — all from one inbox, all under your approval.
What you get
Hundreds of personal conversations, handled
The heavy lifting of outreach, done for you — while you keep final say on everything that goes out.
Messages that read as hand-written
AI drafts a unique message for each creator from their content, audience and fit — no templated blasts.
Follow-ups that never go cold
Sequences fire automatically based on reply status, so a promising thread is never forgotten.
One inbox for every conversation
Email and native DMs land in a single unified inbox with live reply tracking across every campaign.
Edit hundreds at once
Review AI drafts in bulk and adjust tone, pricing or CTA across 100+ messages in a single pass.
The differentiator
Most tools stop at “sent.” Cheerful negotiates.
The agent sits inside the deal, not just the outbox. It benchmarks every rate against real market data and closes at a fair number — so junior buyers land deals like seasoned ones.
- Real-time counter-offers backed by market data and past outcomes
- Fair CPM ranges from audience size, platform norms and engagement
- Deal-structure guidance — flat, hybrid or performance-based
- Alerts before you commit to an above-market rate
How it works
You stay in control. It does the typing.
Cheerful drafts every message
A personal opener for each creator, written from their content and your brief.
You approve — or let it send
Auto-send within rules you set, or hold everything for one-click approval.
It replies, follows up and negotiates
Threads move themselves forward to a fair, agreed rate while you watch.
Integrations
Reaches out where your creators already are
Send and track over email and native DMs, sync deals to your CRM, and route approvals through Slack — plus 10,000+ more via Zapier and the API.
.svg.png&w=3840&q=75&dpl=dpl_HwQNaUQfoC9aHLkTyZW1t9nD5QuD){kind=icon}
Run your next campaign
on Cheerful
From first hello to signed agreement — see how much of the work disappears.