The platform

The AI operating system for influencer marketing

From creator discovery to performance tracking, Cheerful runs the full influencer marketing lifecycle — every stage connected, so nothing falls through the cracks.

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One platform. The full lifecycle.

Most tools only handle 1–2 stages. Cheerful covers all seven.

1

Discovery

Common

AI-powered search across 350M+ creator profiles

  • Search millions of creators across platforms
  • Advanced demographic & audience filters
  • Lookalike creator discovery
  • Automatic contact info enrichment
2

Outreach

Common

Personalized messages that actually get replies

  • AI-drafted personalized messages
  • Bulk editing & template management
  • Automated follow-up sequences
  • Unified inbox across channels
3

Negotiation

Only Cheerful

AI counteroffer drafts & rate benchmarking

  • Counteroffers drafted when a creator names a price
  • Rate card from real creator asks
  • Counters kept inside your campaign rules
  • You approve every money term
4

Deal Structuring

Only Cheerful

Automated contracts, terms & payment flows

  • Automated contract generation
  • Custom deal terms & templates
  • Multi-party approval workflows
  • Rate card management
5

Gifting

Only Cheerful

End-to-end product fulfillment & tracking

  • End-to-end shipment tracking
  • Shopify & e-commerce integration
  • Slack-based approval workflows
  • Automated status notifications
6

Post Detection

Common

Auto-detect creator content across platforms

  • Auto-detect creator posts & stories
  • Track engagement in real time
  • Match content to active campaigns
  • Screenshot & proof archival
7

Performance Tracking

Only Cheerful

Post metrics, EMV & attributed sales

  • EMV and attributed sales per creator
  • Real-time engagement metrics
  • Cross-platform analytics
  • Exportable performance reports

What it replaces

Most influencer marketing tools own one stage of the lifecycle and hand the rest back to you; Cheerful runs all seven and asks you to approve, not to operate.

Creator databases
Give you a searchable index and filters, then hand you a list.
Finding creators was never the hard part. The list is where the work starts.
Outreach tools
Send sequences and track opens, the way a sales tool would.
A creator replies with a question or a number, and a human has to take every thread from there.
Hours of manual work
Research, DMs, follow-ups, address chasing and post hunting, done a tab at a time.
It only scales by adding people, and the message history and the learning stay in someone’s inbox.

Frequently asked

What is Cheerful?
Cheerful is an AI operating system for influencer marketing: AI agents run creator discovery, outreach, negotiation, deal structuring, gifting, post detection and performance reporting as one connected workflow, with humans approving the decisions that matter.
Does Cheerful actually negotiate rates with creators?
Yes — this is the part most platforms leave to you. When a creator names a price, Cheerful drafts the replies to it — accept, decline or a counteroffer — written within your campaign rules, with a rate card of what comparable creators ask beside the thread. Money is never agreed on its own: you pick the draft and send it in one click.
How is Cheerful different from a creator database?
A database ends where the work begins: it returns a list of creators and leaves you to contact, negotiate with and track every one of them. Cheerful searches a database of more than 350 million creator profiles, plus live Instagram, TikTok and YouTube lookups and its own index of more than a million already-screened creators, and then runs the outreach, the replies and the negotiation that follow.
Can Cheerful tell whether a creator actually posted?
Yes. Cheerful watches for the content a creator agreed to publish and matches it back to the deal automatically, including posts that never tagged the brand, so unfulfilled agreements surface instead of quietly expiring.
Does a human stay in control of what gets sent?
Always, and how much is a setting rather than a promise. Cheerful drafts every message and can hold all of them for one-click approval, with per-campaign rules for what is allowed to send on its own.
What does Cheerful integrate with?
Cheerful connects natively to the stack a campaign already runs on — Gmail and any SMTP/IMAP mailbox, Shopify, WooCommerce, Google Sheets, Airtable, Slack, Instagram, Stripe and SignWell — and its agent can connect 1,000+ more apps from the Settings catalogue, including HubSpot, Salesforce, Notion, Klaviyo and DocuSign. For your own tools there is a CLI and a read-only MCP server rather than a REST API.
How does Cheerful pricing work?
Cheerful charges a flat monthly platform fee based on seats and campaign volume. There is no per-message charge and no commission on the deals it negotiates, so running more outreach does not increase what you pay per conversation.

More detail per stage: discovery, outreach and negotiation, campaigns and gifting, analytics. Or see what connects to it and how it compares.

350M+

Creator profiles searchable

7

Lifecycle stages, one system

1,000+

Apps the agent can connect

90-day

Smart tracking window

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