Case study
20,000+ creator conversations, answered in under a minute
AG1 used Cheerful to run its affiliate recruiting program: 20,521 creators contacted across 40 Gmail inboxes, ~2,460 replies handled with AI-drafted responses in every language, and 2,030 creator opt-ins captured automatically — a projected 24× ROI ($36k value on ~$1.5k spend) with about 90% of the workload removed from the team.
Industry
Health & Wellness
Program
Affiliate recruiting at scale
Scale
26,152 threads across 40 inboxes
Timeframe
~7 weeks, campaign still active
projected ROI: $36k value on ~$1.5k spend
creator opt-ins captured automatically
average response time, any language
of the workload removed from the team
The Challenge
AG1’s affiliate recruiting program meant 26,000+ email threads across 40 inboxes, data extraction for 2,000+ creators, and replies needed in every language — a volume that would take 15–20 staff to handle manually, with leads going cold during hours-long response delays.
What Cheerful Ran
- All 40 Gmail inboxes unified into one workspace with AI status tracking
- Context-aware replies pre-drafted for one-click send, tuned by 80 custom rules from the AG1 team
- Intelligent routing: 123 paid requests redirected to the affiliate program, 261 FAQs answered automatically, 45 edge cases escalated to humans
- 5,000+ Google Sheets updates: names, handles, and opt-in status captured from natural conversation
- Native replies in German, French, Spanish, Portuguese, and more. No translators.
Real creator posts auto-detected during the campaign — 1.1M+ Instagram views tracked across 126 creator accounts
Conversion Funnel
~7 weeks, 40 Gmail inboxes, 26,152 conversation threads — campaign still active.
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