Case study
400+ creators gifted in 3 weeks — for $1k instead of $12k
Spacegoods, the UK wellness brand behind Rainbow Dust, used Cheerful to run a 400-creator gifting campaign in three weeks: 368 creators received personalized outreach (58.7% response rate), 484 follow-ups went out automatically, 89 discount codes were auto-created in GoAffPro, and 220 Shopify orders were drafted automatically — at roughly 12× lower cost than doing it manually.
Industry
Health & Wellness
Hero product
Rainbow Dust Adaptogen Blend
Campaign goal
Large-scale product seeding to 400+ creators
Target creators
Wellness, fitness & lifestyle influencers
creator response rate
follow-up emails sent automatically
discount codes auto-created in GoAffPro
Shopify orders drafted automatically
The Challenge
Spacegoods wanted to gift 400+ creators — with zero bandwidth to do it. Done manually, the campaign meant 852 personalized emails, 374 multi-step conversation threads, and 220+ Shopify orders: roughly $12,000 and a dedicated team member for three months.
What Cheerful Ran
- Personalized outreach to 368 creators across 5 batches, in Spacegoods’ warm, casual voice
- Smart follow-ups: up to 3 per creator, spaced 3 days apart, progressively lighter
- AI conversations collecting addresses, phone numbers, and code preferences, with replies sent natively in German, French, Spanish, and more
- Discount codes auto-created and Shopify orders drafted, triggered on shipping confirmation
- Automatic Instagram post detection with metrics captured in real time
“Cheerful turned our 1-person team into a 10-person operation.”
Dan – Influencer Marketing Lead
Spacegoods
Conversion Funnel
Data as of March 25, 2026 — campaign still active, with 137 creators in conversation and 92 pending outreach.
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