Cheerful

Create Your Media Kit

Paste your Instagram profile link to get started. We'll pull your stats and content automatically.

Everything will be editable after generation

What an Instagram media kit is

A media kit is the one page a brand reads before deciding whether to work with you. It answers four questions in order: who is your audience, how many of them are there, how much do they engage, and what have you made for brands before. Everything else is decoration.

It is not a portfolio and it is not a résumé. A brand contact opening twenty pitches in a morning gives each one under a minute, usually on a phone, and the kits that get replies are the ones that put the numbers and the niche in the first screen.

Cheerful’s free media kit generator builds a shareable creator media kit from a public Instagram profile link, pulling follower count, engagement rate, audience niches and recent posts into a page a brand can read in under a minute.

What to put in it

  1. 1

    A one-line description of who you are

    Niche, location, and the kind of brand you work with. A brand skimming twenty kits decides in this line whether to read the rest.

  2. 2

    Follower count, per platform

    Separate the numbers. A creator with 40k on TikTok and 4k on Instagram is a different buy from the reverse, and a combined "44k reach" hides that.

  3. 3

    Engagement rate, with the maths shown

    Engagement rate is (likes + comments) ÷ followers on a recent post sample. State the sample — "last 12 posts" — because a rate with no denominator is unverifiable and gets discounted.

  4. 4

    Audience demographics

    Age bands, gender split, and top countries or cities, straight from your platform insights. This is the single most requested item and the most commonly missing one.

  5. 5

    Recent posts that show your actual work

    Four to six, including at least one paid or gifted collaboration. Brands are buying your execution, not your best-ever photo.

  6. 6

    Past brand partnerships

    Names, and what you produced. If you have none yet, say what you would make instead — an empty section reads worse than an honest one.

  7. 7

    What you offer, in deliverables

    One Reel, three Stories, usage rights for 30 days. Deliverables are what a brand can price; "collaborations" is not.

  8. 8

    How to reach you

    An email address that is not buried in a link tree. A surprising share of outreach dies here.

How to make one with this tool

Step 1

Paste your Instagram profile link

Public profiles only. Nothing is posted to your account and you do not connect anything.

Step 2

We pull your stats and recent posts

Follower count, engagement rate, audience niches and a grid of recent content, arranged the way a brand reads it.

Step 3

Edit it, then share the link

Every field is editable after generation. You get a URL you can paste into an email or a DM, and it stays current.

What brands actually check

Cheerful sits on the brand side of these conversations, so this part is worth saying plainly. Before a brand replies to a pitch, someone usually opens the profile and reads the last few posts: whether the comments look like real people, whether the follower curve moved in a straight line, whether past brand posts got engagement or died. The media kit does not survive that check on its own — it decides whether the check happens at all.

Which is why the honest kit outperforms the flattering one. Numbers that match what the brand finds when it looks are worth more than bigger numbers that do not.

Five things that cost creators replies

  • Sending a PDF. It goes stale the day you send it, and half the time it never gets opened on a phone. A link updates itself.
  • Leading with follower count. It is the number brands trust least, because it is the number that is easiest to buy.
  • Rounding the engagement rate up. Brands run their own check on public posts before they reply, and a number that does not survive that check ends the conversation.
  • One kit for every pitch. The niche line and the deliverables should change with the brand; everything else can stay.
  • No rate anywhere. You do not have to publish a price, but "rates on request" with no range invites a lowball or a no-reply.

Questions creators ask

What is an Instagram media kit?
An Instagram media kit is a one-page summary a creator sends to brands, covering audience size, engagement rate, audience demographics, recent work and contact details. It is the document that decides whether a brand replies to a pitch.
How many followers do I need before I make a media kit?
None in particular. Brands running gifting and micro-influencer campaigns routinely work with creators under 10,000 followers, and engagement rate matters more than reach at that size. A media kit is how you make that case.
Should a media kit be a PDF or a link?
A link. A PDF is out of date the moment your follower count moves, and it is awkward to open on a phone, which is where most brand contacts read their email. A hosted page updates in place.
What engagement rate is good?
It depends on account size, and smaller accounts usually post higher rates than large ones. The number that matters to a brand is yours next to other creators in your niche and size band, not against a universal benchmark.
Do I have to include my rates?
No, and many creators do not. If you leave rates out, give a range or a starting point for a defined deliverable, so the brand has somewhere to open from.
Is this media kit generator free?
Yes. Paste a public Instagram profile link and you get a shareable media kit page, with every field editable afterwards. There is no account required to generate one.

Running campaigns from the other side?

Cheerful is an AI platform brands use to find creators, run outreach and negotiation, and track what actually got posted.