AI influencer marketing platform
The AI influencer marketing platform
Cheerful is an AI influencer marketing platform that finds creators, emails them from your inbox, negotiates rates and tracks their posts.
You describe the campaign in plain English. The agent does the searching, writing, following up and tracking, and you approve what matters.
Try Cheerful on your briefCurated US/UK examples. No account or email.
Sign-up is free, with no card. See the case studies
What an AI influencer marketing platform does
An AI influencer marketing platform runs the repetitive work of influencer marketing with AI agents: finding creators, writing and sending outreach, handling replies and rate requests, collecting shipping details and checking that posts went live. A person still sets the brief and approves the decisions that involve money.
What the agent does at each step
- 1
Find creators
Describe the creators you want in plain English. The agent searches a database of 350M+ creator profiles across Instagram, TikTok and YouTube, with lookalike search and automatic contact detection.
- 2
Email them from your inbox
It drafts personalized outreach and sends it from your own Gmail inbox or any SMTP mailbox. Follow-ups go out on schedule and stop as soon as the creator replies. Replies come back in the creator’s language.
- 3
Negotiate rates
When a creator names a price, the agent drafts an accept, decline or counteroffer reply within your campaign rules, next to a rate card of what comparable creators ask. You pick the reply. Money is never agreed automatically.
- 4
Send product and collect addresses
It collects the shipping address in the conversation, prepares the Shopify order and creates a discount code for each creator. Nothing is placed in your store until you approve it.
- 5
Track posts and results
It detects the posts that go live and reports performance per campaign, with EMV and sales attributed to each creator’s code.
You stay in control. Cheerful drafts every message and can hold all of them for one-click approval, with per-campaign rules for anything allowed to send on its own. The full product tour is on the platform page.
Results from real campaigns
AG1
20,521 creators contacted, 2,030 opt-ins captured automatically
An affiliate recruiting program run across 40 Gmail inboxes, with replies handled in every language. Projected return: 24× on about $1.5k of spend.
Read the AG1 case study →Spacegoods
368 creators pitched in three weeks, 58.7% responded
A product seeding campaign with 484 automatic follow-ups, run for about $1,000 against a $12,000 manual quote. Figures are as of 25 March 2026, while the campaign was still running.
Read the Spacegoods case study →Pricing, as of 21 October 2026
Sign-up is free, with no card. Searches and campaigns use credits, and one credit is $0.01. Try it first: up to 5 creators from 1 search, with a company email address.
Starter
$350 / month
30,000 credits a month
Growth
$600 / month
60,000 credits a month
Top-up
$10
per 1,000 credits. No monthly plan needed.
Accounts that sign up outside CA/GB/US need a monthly plan.
Typical credit costs
- Quick creator search, per search: 30 credits
- AI draft: 10 credits
- Tracked post: 10 credits
Read live from pricing.json and shown on the pricing page. Team, Agency and Enterprise plans are quoted on the contact page.
How to choose one
Many tools in this category stop at a creator list, or send the first message and leave every reply to you. Ask four questions before you buy.
- 1
What happens after a creator replies?
If the answer is “you handle it”, you are still the bottleneck once the list grows past a few dozen creators.
- 2
Who answers a rate request?
Look for a drafted reply to every rate, and for the rule that money is never agreed without a person.
- 3
Which inbox does the outreach come from?
Mail sent from your own inbox gets its replies in your inbox, not in a platform’s address book.
- 4
Does the tool confirm the post went live?
Look for automatic post detection and sales per creator, so you know what each deal delivered.
Skip Cheerful if your main need is benchmark reporting across brands and markets, or a UTM link builder. For a side-by-side of 13 platforms, read the best influencer marketing platforms by use case.
Frequently asked
- What is an AI influencer marketing platform?
- It is software where AI agents do the repetitive work of influencer marketing: finding creators, sending and following up on outreach, answering replies and rate requests, collecting shipping details and checking that posts went live. A person sets the brief and approves the decisions that matter.
- How is Cheerful different from a creator database?
- A database ends where the work starts: it returns a list and leaves you to contact, negotiate with and track each creator. Cheerful searches 350M+ creator profiles and then runs the outreach, the replies and the negotiation that follow.
- Does Cheerful negotiate rates with creators?
- It drafts the reply when a creator names a price: accept, decline or a counteroffer, written within your campaign rules, with a rate card of what comparable creators ask beside the thread. Money is never agreed on its own. You pick the draft and send it in one click.
- Which inbox does it send from?
- Your own Gmail inbox, or any mailbox that supports SMTP. Replies come back to that inbox.
- Can a person approve messages before they send?
- Yes. Cheerful drafts every message and can hold all of them for one-click approval, with per-campaign rules for anything allowed to send on its own.
- How much does it cost?
- Sign-up is free, with no card. You pay for searches and campaigns in credits, at $0.01 each. The cheapest start is a top-up from $10 (accounts that sign up outside CA/GB/US need a monthly plan), and monthly plans start at $350. Current prices are on the pricing page.
Product detail: discovery, outreach and negotiation, campaigns and gifting, analytics.
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