Intake BreathingHealth & sport · Creator seeding

Cold email in. 1.1M views out.

Intake Breathing makes magnetic nasal strips for sleep and training. Since June 2026 it has used Cheerful to find, pitch and gift creators: 4,624 creators pitched by cold email, resulting in 1.1M views the first month and 135 videos from 45 creators who had never posted about Intake.

Industry
Health & sport
Product
Magnetic nasal strips
Channels
YouTube, Instagram, TikTok
Since
June 2026
A creator putting on an Intake magnetic nasal band
Creator showing a friend an Intake band (YouTube Short)217K views

Posted after a Cheerful pitch

1.1M views · 135 videos · 45 creators

1.1M

Views the first month

on YouTube, Instagram and TikTok

135

Videos from new creators

by 45 creators Cheerful pitched first

4,624

Creators pitched

by cold email, since June 2026

$13,365

Content value at UGC prices

135 videos × $99

01 · The challenge

Nasal strips sell on camera. Finding the camera is the job.

Intake Breathing makes a magnetic nasal strip for sleep and training, and nothing sells it like a creator putting one on in a Short. That takes a steady supply of runners, lifters, HYROX athletes and sleep creators who will try it on camera. Each one has to be found, pitched, answered, sent a kit and followed up, by a small creator partnerships team.

4,624

Creators pitched

since June 24, 2026

6,793

Follow-ups sent

each stops when the creator replies

2,418

Replies drafted by AI

email and Instagram DM

1,269

Creator conversations

handled from one inbox

02 · How it ran

Cold email in, creator videos out.

Intake’s team builds creator lists in Cheerful, sends from their own inboxes, and reviews AI-drafted replies before they go out. Cheerful handles the follow-ups, reads addresses out of the replies and finds the videos once they are posted.

  1. Pitch

    4,624

    creators emailed cold

  2. Answer

    2,418

    replies drafted by AI

  3. Post

    135

    videos from 45 new creators

  • Creator lists built for face-to-camera YouTube creators: running, HYROX, lifting, sleep and family channels.
  • Pitches sent from Intake’s own domains, with follow-ups that stop as soon as a creator answers.
  • Replies drafted from Intake’s brief and rules, then reviewed and sent by the team, by email and Instagram DM.
  • Every post found automatically on YouTube, Instagram and TikTok, tagged or not, and counted against the creator.

03 · The inbox

Every creator who wrote back got a drafted answer.

Questions about sizing, the clear band versus the black one, whether a video is required, what a commission looks like. Cheerful drafted each answer from Intake’s own brief a median of 6 minutes after the message arrived, and the team sent it.

2,418

AI drafts written

6 min

Median time to a draft

Intake Breathing · Creator seeding
Team inbox
Maya Torres@maya.runs.milesEN

I’d love to try it for my marathon block! Do I have to make a video, or can I just test it first?

Cheerful is drafting a reply in English
Drafted from Intake’s brief · no-pressure askDraft

Test it first, Maya. Wear it on a few runs and a couple of nights, and if you like it, a Short showing how you put it on would be amazing. Want the black band or the clear one?

EditApprove & send

Approved and sent by Intake’s team

Illustrative conversations: names and messages are made up, the workflow is the one Intake’s team uses.

04 · Results

From 4 videos in July to 62 in October.

Videos by new creators, July to October

4Jul12Aug50Sep62Oct
Videos verified as Intake

One creator posted 37 of September’s videos and 26 of October’s.

From pitch to views

  1. 4,624creators pitched by cold email
  2. 45new creators posted about Intake
  3. 135videos on YouTube, Instagram and TikTok
  4. 1.1Mviews the first month

A video counts only if Intake is named or tagged in it, or checked by hand, and it went up after the creator’s first email from Cheerful. Creators who posted about Intake before they were contacted are excluded.

05 · The videos

135 videos. 45 new creators.

Most are YouTube Shorts: 90 videos from 38 creators. Together they have 1.1M views, and one find carries most of them: a creator first emailed on August 1, 2026 who has since posted 63 videos with 1.0M views. The other 44 creators added 72 videos and 87.2K views.

YouTube

90

901K views

Instagram

37

160K views

TikTok

8

32.8K views

"Intake while swimming?" YouTube Short2.7K viewsCreator showing a friend an Intake band (YouTube Short)217K viewsTwo friends trying Intake in the kitchen (YouTube Short)7.0K viewsCreator wearing an Intake band and sharing a discount code (YouTube Short)938 viewsCreator unboxing an Intake kit (YouTube Short)879 views

+130

more videos from 40 more creators

Views are each platform’s own count, read November 10, 2026. Instagram Stories (19 of them) report no public views and are not in the totals. 6 of the 135 videos came from creators Intake also paid through a Cheerful-run deal; the rest followed a free kit. The videos shown above are all from gifted creators.

06 · Every mention

Not just the creators Cheerful found. Everyone who posts.

The same post tracking watches the whole brand. Since June it has logged every post that tags or names Intake, from customers, affiliates, Intake’s own paid creators and creators who have never been emailed, with the numbers on each, so the team reports from one place instead of chasing screenshots.

5,048

Posts that tag or name Intake

Reels, Shorts, TikToks and Stories

1,533

Different accounts posting

June 23 to November 10

07 · Return

$13,365 of creator video, on channels with real audiences.

A simple floor for what the videos are worth: what the same number of short creator videos would cost on a UGC marketplace. Those videos would live in Intake’s ad account. These are on the creators’ own channels, in front of their followers.

Videos from new creators

135

45 creators, all first pitched through Cheerful

Price of one UGC video

$99

Billo’s entry price for a 15-second creator video

Content value, at the floor

$13,365

plus 1.1M views on the creators’ own channels

How we counted

  1. Videos: 135 posts verified as Intake, each made after the creator’s first cold email from Cheerful, June 24, 2026 to November 10, 2026. A video posted to two platforms counts twice, as Intake counts it.
  2. Price: $99, the entry price on Billo’s public pricing page in November 2026 (“Videos start at $99”). Longer or edited videos cost more, and a marketplace video comes with no audience.
  3. Content value = 135 × $99 = $13,365. The views are not given a dollar value.
  4. Not counted: kits, which Intake pays for either way, and sales through creator links, which run outside Cheerful.
1.1M

Views the first month

on the creators’ own channels

45

New creators on camera

none had posted about Intake before

“Cheerful has been a game-changer for our team. It’s helped us break records, streamline our workflow, and save countless hours every day.”
Ashleigh, Intake BreathingAshleighCreator Partnerships, Intake Breathing

Source: Cheerful production data for Intake Breathing’s outreach campaigns and brand tracking, read November 10, 2026. Sends from Intake’s Gmail inboxes and from its newer sending domains are both counted.

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