How to Get Your Product Into Influencer Gift Guides
Find creators who already publish gift guides, pitch one product for one category of their guide, and ship it with time to spare. A copy-paste pitch is below.
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To get your product into an influencer’s gift guide, pitch creators who already publish gift guides in your niche, offer one product for one category of their guide, ask before you ship, and ask when the guide goes live so the product arrives in time to film. Offer their audience a discount code and make posting optional: a gifted product gets you considered, not guaranteed.
1. Find creators who already publish gift guides
A creator who made a gift guide last year will likely make one again, and their old guide tells you the categories they use and roughly when it went up. Search their posts and Stories highlights for “gift guide”, and note the price points and the kinds of brands they featured.
2. Pitch one product for one category
Gift guides are lists sorted by recipient or budget: “for her”, “for the host”, “under $50”, “stocking stuffers”. Pick the one product that fits a category they already use and say which one in the first lines of the pitch. A catalogue link makes them do the work; a single product with a reason is an easy yes.
3. Ask before you ship, and ask for the guide date
An opt-in pitch gets a confirmed address and a creator who wants the product. Ask when their guide publishes, then work back: our product seeding timeline ships four to six weeks before the post date. The holiday gifting calendar has those dates for Black Friday through Christmas.
4. Copy-paste gift guide pitch
Fill in the brackets. Name one thing the creator made, and end on one yes or no question.
Subject: [Product] for your holiday gift guide?
Hi [first name], I loved your [specific post or last year’s gift guide]. [One sentence on why it fits your product.] I’m [your name] from [brand]. We make [product, one line], and I think it would fit your [gift guide category, for example “gifts for the host”]. Would you like one to try before you put your guide together? No obligation to post. If it makes the cut, we can set up a code for your audience: [discount] off through Cyber Monday. When does your guide usually go live? I’ll make sure it arrives with time to spare. Want me to send one? [Your name]
Subject: Re: [Product] for your holiday gift guide?
Hi [first name], just checking this reached you. Happy to send [product] whenever suits your guide, or to leave it if the timing is off this year. [Your name]
5. Make it easy to feature
- Send product photos on a plain background, the price and the product link with the box or the shipping email.
- Put the creator’s discount code on the card, so it is in the guide copy from the start.
- Follow up once after delivery to ask what they thought, not whether they posted.
Pitch more creators than you need. Our PR package guide sends 50 to 300 boxes per push, because not every yes turns into a feature.
Frequently asked questions
How do I get my product in an influencer’s gift guide?
Pitch creators who already publish gift guides in your niche, offer one product for one category of their guide, ask before you ship, ask when the guide goes live, and offer an audience discount code. Make posting optional.
When should I send products for holiday gift guides?
Ask each creator when their guide publishes and work back from that date. Our seeding timeline ships four to six weeks before the post date.
Do I have to pay to be in an influencer gift guide?
Not always. Some creators sell paid placements; a gifted product gets you considered, not guaranteed. Ask up front which kind of guide it is.
Can Cheerful find creators who publish gift guides?
Yes. Describe them in plain English, for example “skincare creators in the US who publish holiday gift guides”, and Cheerful searches for them, drafts the pitch and follows up. You can approve every message before it sends.
