BRIGHTROOTMonthly creator report
Sample report · illustrative data from Cheerful’s demo brand

The report your boss actually reads.

This is what a month of a gifting program looks like when Cheerful runs it: who said yes, what they posted, what it sold and what to do next. Ask Cheerful for a report like this and it builds one from your own campaign data, as a deck you can share or download as a PDF. The brand, creators and numbers here are a sample from our demo account.

Brand
Brightroot (demo)
Program
Gifting + creator codes
Period
October 2026
BRIGHTROOTSample

Creator program report

October 2026

1,240

contacted

226

said yes

164

posts

$16.4K

code sales

Built by Ask Cheerful from your campaign data

01 · The month on one page

Best month yet: 164 posts, 486 code orders.

1,240

Creators contacted

plus 1,986 automatic follow-ups

24.0%

Reply rate

298 creators wrote back

3.9M

Video views

164 posts from 71 creators

$16,420

Sales through creator codes

486 orders

Posts up 38% on September

September’s boxes landed in early October, and two big TikTok creators posted in the same week.

One creator, 1.6M views

Alex Rivera’s three flavour-ranking TikToks drew 40% of the month’s video views and 138 code orders.

23 posts that never tagged you

Cheerful read the can in the frame and logged them anyway, so they count in every number on this page.

Sample data. Brightroot is a fictional brand from Cheerful’s demo account; the totals are illustrative, not a customer’s results.

02 · Pipeline

From first email to first post.

Every creator’s status updates itself from the conversation: a yes, an address, an order in Shopify, a post. Nobody keeps the spreadsheet.

Creators contacted1,240
24.0%
Replied298
75.8%
Said yes226
81.4%
Boxes shipped184
38.6%
Posted this monthincl. September shipments71

Posts by platform

164

posts this month

  • Instagram63%
  • TikTok25%
  • YouTube Shorts12%

What they posted about

  • Brightroot Prebiotic Sparkling Tonic (demo brand)
    Prebiotic Sparkling Tonic92
  • Brightroot Protein Granola Clusters (demo brand)
    Protein Granola Clusters47
  • Brightroot Superfood Snack Bites (demo brand)
    Superfood Snack Bites25

68 Reels, TikToks and Shorts · 59 Stories · 37 Feed posts

03 · Top creators

Five creators, 288 code orders.

Ranked by views, with the orders that came through each creator’s code. The top two are worth a paid follow-up; the next three are worth a second box.

Fictional demo creators. Followers and per-post views come from Cheerful’s demo account.

  1. 1Alex Rivera (fictional demo creator)

    Alex Rivera

    TikTok · 405K followers

    138

    code orders

  2. 2Brandon Hayes (fictional demo creator)

    Brandon Hayes

    TikTok · 312K followers

    61

    code orders

  3. 3Ben Carter (fictional demo creator)

    Ben Carter

    Instagram · 88.8K followers

    34

    code orders

  4. 4Mia Johnson (fictional demo creator)

    Mia Johnson

    Instagram · 88.2K followers

    29

    code orders

  5. 5Jasmine Lee (fictional demo creator)

    Jasmine Lee

    Instagram · 124K followers

    26

    code orders

04 · Content

A new post every 4.5 hours.

Reels, TikToks, Shorts, Stories and feed posts, caught as they go up with their views, likes and comments, whether or not the creator tagged you.

164 posts 5.4% avg. engagement
Sample creator post by @alexriveraeats (demo account)
TikTok

@alexriveraeats

612K views

Sample creator post by @brandonhayes.eats (demo account)
TikTok

@brandonhayes.eats

284K views

Sample creator post by @jasminelee.cooks (demo account)
Reel

@jasminelee.cooks

162K views

Sample creator post by @bencarter.outdoors (demo account)
Reel

@bencarter.outdoors

118K views

Sample creator post by @miaj.groceryhauls (demo account)
Reel

@miaj.groceryhauls

102K views

Sample creator post by @omarhassan.lifts (demo account)
Short

@omarhassan.lifts

94.1K views

Sample creator post by @oliviareed.eats (demo account)
Reel

@oliviareed.eats

76.4K views

Sample creator post by @rachelgreene.atl (demo account)
Reel

@rachelgreene.atl

70.9K views

Sample creator post by @tashabrownfit (demo account)
Reel

@tashabrownfit

68.9K views

Sample creator post by @ella.garcia.home (demo account)
Reel

@ella.garcia.home

61.2K views

Sample creator post (demo account)
Sample creator post (demo account)
Sample creator post (demo account)
Sample creator post (demo account)
Sample creator post (demo account)
Sample creator post (demo account)
Sample creator post (demo account)
Sample creator post (demo account)

05 · The inbox

655 replies drafted. Every language.

Creators wrote back in 6 languages. Cheerful drafted each reply in their language and the brand’s voice, about 7 minutes after the message landed, and the team approved them from one inbox.

655

Replies drafted

~7 min

Median time to a draft

1,986

Follow-ups sent

Each stops when the creator replies

6

Languages

Brightroot · Creator Starter Box
3 inboxes
Valeria Gómez@valeria.enlacocinaES

¡Hola! Me encantaría probar los tónicos. ¿Tienen alguno sin cafeína para mis hijos?

Cheerful is drafting a reply in their language
Drafted in Spanish · from your FAQDraft

¡Hola Valeria! Sí: los cuatro tónicos no tienen cafeína, y el de Peach Hibiscus suele ser el favorito de los niños. ¿Me pasas tu dirección y te enviamos la caja esta semana?

EditApprove & send

Approved and sent from your inbox

Sample conversations from the demo account. In Cheerful you choose how much is automatic: review every draft, auto-send the simple ones, or run it hands-off.

06 · Return

Every $1 spent, $2.95 back through creator codes.

The simplest honest ROI: what the month cost against what creator codes sold. Content value and organic halo come on top and are not counted here.

Spent this month

$5,568

184 boxes and shipping, plus the Growth plan

Sold through codes

$16,420

486 Shopify orders with a creator’s code

Return on spend

2.9×

Before counting the content itself

How we counted

  1. Boxes: 184 × $18 product cost + $9 shipping = $4,968 (sample costs).
  2. Platform: the Growth plan at $600 a month, from Cheerful’s live price list.
  3. Sales: orders in the brand’s Shopify store that used a creator’s code this month, $16,420 gross (sample).
  4. Return on spend = sales ÷ spend = 2.95. Cost per post = $33.95; cost per 1,000 video views = $1.43.
$33.95

Cost per post

All-in, incl. product

$1.43

Cost per 1,000 video views

486

Orders with a creator code

07 · Next month

Three moves for November.

01

Send round two to your top 12

Twelve creators drove 61% of code orders. Restock them first: their second post usually lands faster than a new creator’s first.

02

Offer paid posts to 4 creators

Four creators asked about rates this month. Their views per post put a fair rate at $150 to $400, and each one’s suggested rate is on their creator panel.

03

Lead with Lime Ginger

It was the most-requested flavour in replies and the most-mentioned in posts. Make it the default in next month’s box.

Want this for your program?

Ask Cheerful for “a monthly report for my gifting campaign” and it builds the deck from your own data, ready to share or download as a PDF.

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