1
Kalani Hilliker Goldman
VerifiedDancer turned fitness and mental-health creator; owns @khaosdancestudio.
7.4M
followers
20 fitness influencers worth knowing
Fitness is the largest and the most contaminated creator vertical we index. It is the only category where the top of the raw list is dominated by accounts that are not people — repost pages like @fitness and @fitness__workkout run six and seven-figure followings on aggregated clips, and a brand that filters on follower count alone will reach out to a content farm.
The twenty below are individual creators, each checked by hand. Where an account is a coach selling programmes rather than a creator taking brand deals, we have said so, because the difference decides whether an outreach email is worth sending.
How this vertical is distributed
Measured across the 203 fitness influencers above 10,000 followers in our creator index of 158,463 profiles, on August 26, 2026.
- Median followers
- 51K
- Verified
- 30%
- Median posts
- 810
- Above 1M
- 10
10K–100K · 134100K–1M · 591M+ · 10
The list
Ordered by audience size. Follower counts as recorded on August 26, 2026.
- @kalanigoldman
- 2@leanbeefpatty
Lean Beef Patty
VerifiedTagged under sports in our index but functionally a fitness creator; Gymshark and Gorilla Mind partner.
5.4Mfollowers - 3@hichammasrar1
Hicham Masrar
VerifiedTV host and Ironman 70.3 finisher posting endurance training and race content.
4.1Mfollowers - 4@zarina_del_mar_world
Zarina Manaenkova
VerifiedLA-based; embodiment and strength training framed around longevity rather than aesthetics.
1.9Mfollowers - 5@paulsklarxfit
Paul Sklar
VerifiedEx-pro athlete, 54, lifetime natural — training content aimed at men over 40.
1.8Mfollowers - 6@mdj_fitness
Madison De Jesus-Walker
Gymshark athlete with a parallel YouTube channel; heavy programming and lifting content.
1.7Mfollowers - 7@kaisafit
Kaisa Keranen
VerifiedM.S. Exercise Science, founder of @justmove — one of the longest-running trainers on the platform.
1.1Mfollowers - 8@missamberfields
Amber Fields
VerifiedBoxing-led fitness content; strong fit for combat sports and apparel.
1.1Mfollowers - 9@lindadurbesson_
Linda Durbesson
Seven-figure network across platforms; humour-forward training content.
1.0Mfollowers - 10@alexsiquig
Alexander Siquig
VerifiedStrength and functional training, instruction-led rather than physique-led.
842Kfollowers - 11@shainamarie.b
Shaina Marie
Functional strength coach and mother; audience is women building strength post-partum.
829Kfollowers - 12@corbiskii
Corbin
Miami-based lifestyle and fitness aimed at young adults; broad rather than specialist.
776Kfollowers - 13@michellepxtt
Michelle P.
VerifiedOnline coach — sells her own programme, so treat rate expectations accordingly.
729Kfollowers - 14@nourishmovelove
Lindsey Bomgren
At-home strength programming; one of the few in our index with a recorded brand partnership (LMNT).
671Kfollowers - 15@silviamerencianoperez
Silvia Merenciano Perez
VerifiedLiverpool-based; 20kg weight-loss story, AYBL athlete. UK audience.
579Kfollowers - 16@therealemmy.p
Emmalee Prindle
VerifiedFitness, lifestyle and beauty crossover — useful when a brief spans categories.
548Kfollowers - 17416Kfollowers
- 18109Kfollowers
- 19@runcamille
Camille Herron
Ultrarunner and world-record holder — the endurance end of the vertical, not the gym end.
88Kfollowers - 20@chelseasodaro
Chelsea Sodaro
Professional triathlete sponsored by On and Ventum; mother, races Ironman.
77Kfollowers
What to check before you brief a fitness creator
Coach or creator
A large share of fitness accounts above 500k are selling their own coaching programme. Their audience is primed to buy from them, not from you, and their rate card usually reflects a business that does not need your budget. The bios below flag it where it applies.
Aggregators are the trap in this vertical specifically
Fitness has more repost accounts at scale than any other category we index. They accept brand deals, post them once, and deliver views from an audience with no attachment to a presenter. Check whether the same face appears across the grid.
Verification is weak signal here
Of the fitness creators we index above 10k followers, roughly 30% carry a verification badge, and it correlates with prior media presence rather than with audience quality. Reach and posting cadence are better predictors.
How this page was made
Candidates came from Cheerful's creator index — 158,463 public Instagram profiles, categorised automatically. Every account on this page was then checked by a person, because the automatic categorisation puts brands, agencies, repost accounts and businesses alongside individual creators, and a list that cannot tell them apart is not worth publishing.
Follower counts and the distribution figures above are real values from that index, recorded on August 26, 2026. We do not publish engagement rates on this page: we hold reliable engagement data for a different and much smaller set of creators than the ones listed here, and reporting it as though it covered this list would be a fabricated number.
These are public profiles and we have no commercial relationship with the creators listed. If you are on this page and would rather not be, contact us and we will remove you — no reason required.
Looking for fitness influencers for a campaign?
This page is twenty people. Cheerful's search runs against the whole index, filters on the things that actually decide a partnership, and writes the outreach.