Does Cheerful integrate with Instagram?

Yes, natively, in two ways: Meta’s official business login for brand monitoring and the DM inbox, and a hosted login for cold DM campaigns to creators.

Can Cheerful send Instagram DMs to creators automatically?

Yes, through cold DM campaigns, with follow-ups, a human-like pause between sends and an hourly cap per account, default about one an hour.

Does Cheerful track Instagram stories?

Yes. Story mentions of your account are captured through Meta’s events when they happen, so they are kept after the story expires.

Native integration

Cheerful + Instagram integration

Connecting Instagram lets Cheerful work the channel creators actually live in: your Instagram DMs land in the same inbox as email with AI reply drafts, every mention, photo tag and story mention of your brand is captured, and you can run cold DM campaigns that pace themselves like a person would.

Instagram is two native connections. Brand monitoring and the DM inbox use Meta’s official business login. Cold DM campaigns use a separate hosted Instagram login, because Meta’s API does not allow first messages to people who have not messaged you.

Connect Instagram in Cheerful Every integration, in writing

How influencer teams use Instagram with Cheerful

Stories no longer disappear

Story mentions are captured when they happen, so a creator’s gifted-product story is on record after it expires in 24 hours.

DMs and email in one place

A creator who answers on Instagram instead of email is not lost; the DM sits next to the email thread, with an optional AI draft per account.

Reach creators who never list an email

Cold DM campaigns send the first message and follow-ups inside your campaign’s send window, with a 30 to 120 second human-like pause and an hourly cap per account.

DM when email bounces

If a creator’s email turns out to be bad at send time, a campaign can fall back to Instagram DM instead of dropping them.

What the Instagram integration does

Captures posts, mentions, photo tags, comments and story mentions of your account
Separate on/off switches for mentions, photo tags and story mentions
Reads and replies to DMs in the Cheerful inbox
Optional AI reply drafts for DMs, per account
Cold DM campaigns with follow-ups
Hourly send cap per Instagram account, shared by first DMs and follow-ups
DM fallback when a creator’s email is invalid

How to connect Instagram to Cheerful

1
For monitoring and the DM inbox: in Settings, connect Instagram with your Meta business login. The account must be a professional (business or creator) account.
2
For cold DMs: connect the account again through the hosted Instagram login in the same Integrations tab.
3
Choose which captures to switch on, and set the hourly cap and send window for DM campaigns.

What the Instagram integration does not do

Cold DMs are deliberately slow. The default is about one message an hour per account, which is what keeps an account safe.
Cheerful does not publish posts to your feed.
TikTok and YouTube are discovery and post-tracking sources, not connected accounts; there are no TikTok or YouTube DMs.

Cheerful and Instagram: common questions

Does Cheerful integrate with Instagram?: Yes, natively, in two ways: Meta’s official business login for brand monitoring and the DM inbox, and a hosted login for cold DM campaigns to creators.
Can Cheerful send Instagram DMs to creators automatically?: Yes, through cold DM campaigns, with follow-ups, a human-like pause between sends and an hourly cap per account, default about one an hour.
Does Cheerful track Instagram stories?: Yes. Story mentions of your account are captured through Meta’s events when they happen, so they are kept after the story expires.